Barron Trump has played a key role in getting his father to ‘break the internet’ as he tries to reach Gen Z voters.

The youngest son of the former president has not appeared regularly by his father’s side at his rallies across the country, but has played a behind-the-scenes role in getting former President Donald Trump to appear on podcasts favored by Gen Z and millennial men, ABC News reports. 

The 18-year-old first suggested his father appear on YouTuber and wrestler Logan Paul‘s podcast, Impaulsive, and sure enough the podcast was the first one Trump appeared on back in June, an insider with the campaign told the outlet. Trump, 78, has since gone on to appear on a number of other podcasts, and even sat down with popular podcaster Joe Rogan on Friday.

His efforts have seemed to pay off, with each podcast that Trump has appeared on garnering millions of views – not counting clips from the podcasts being viewed on social media.  ‘Barron has been very involved in recommending a number of the podcasts that we should do,’ Trump campaign senior advisor Jason Miller told the Politico Playbook Deep Dive podcast on Friday.

‘I got to tell you, hats off to the young man. Every single recommendation he’s had has turned out to be absolute ratings gold that’s broke the Internet.’

Miller went on to speak about the importance of appearing on such podcasts, saying: ‘When you look at the impact of podcasts or YouTube shows – non-traditional media – part of the thing is you’re meeting voters where they’re at.’

Trump has most recently sat-down with businessman Patrick Bet-David for the PBD podcast in an appearance that garnered 2.8 million views as of Friday.

His October 9 appearance on comedian Andrew Schulz’s Fragrant podcast also received 6.2 million views, and Trump’s first podcast appearance with Paul garnered 6.68 million views.

But Trump’s most successful appearance thus far was on This Past Weekend with Theo Von on August 20 – which was viewed at least 14 million times.

The former president began that podcast by saying Barron had told him about the Louisiana-born comedian, saying: ‘Dad, he’s big. He’s a big one.’

Trump’s appearance on the Joe Rogan Experience is also expected to garner millions of views, as Rogan’s podcast is the most-listened-to podcast on Spotify with 14.5 million followers.  Trump spokeswoman Karoline Leavitt has previously told the New York Post the campaign is focusing on getting media coverage through social media engagement and clip sharing.

‘President Trump is very likeable and everything he does is a viral moment, whether he’s just simply walking into a Chick-fil-A in Atlanta and meeting with the young workers or flipping burgers at an Iowa football game tailgate,’ she said in April.

Meanwhile, Vice President Kamala Harris’ efforts to appeal to young voters on podcasts has thus far not been as successful.

She recorded an interview with The Shade Room on October 14, which had just over 144,000 views as of Friday.

An eight-minute clip of here appearance on the hit Call Her Daddy podcast, which was released on October 6, had 675,000 views.

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